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15+ proven cold email templates that book meetings. First touches, follow-ups, breakup emails, and referral asks — copy, customize with your details, and send.
Replace the {{placeholders}} with your prospect's details. Personalize at least 2-3 elements per email for best results. These templates achieve 25-44% reply rates when properly customized.
Your initial outreach sets the tone. These templates are designed to spark curiosity, build credibility, and earn a reply.
Lead with a specific pain point your prospect likely faces, then position your solution as the fix.
{{firstName}}, quick question about {{painPoint}}
Hi {{firstName}},
I noticed {{company}} is {{observation about their situation — e.g., "scaling your sales team" or "expanding into new markets"}}.
Most {{jobTitle}}s in {{industry}} tell us their biggest challenge is {{specific pain point — e.g., "booking enough qualified meetings to hit pipeline targets"}}.
We helped {{similar company}} solve this by {{brief solution}} — they went from {{before metric}} to {{after metric}} in {{timeframe}}.
Worth a 15-minute chat to see if we could do the same for {{company}}?
Best,
{{yourName}}Use social proof from a relevant case study to build credibility and curiosity.
How {{similar company}} booked {{X}} meetings in {{timeframe}}
Hi {{firstName}},
Quick story: {{similar company}} (a {{industry}} company like {{company}}) was struggling to {{pain point}}.
We built them a multi-channel outbound campaign and within {{timeframe}}:
- {{Result 1 — e.g., "45 qualified meetings booked"}}
- {{Result 2 — e.g., "12 closed deals worth $380K"}}
- {{Result 3 — e.g., "3.2x ROI on their investment"}}
I have a few ideas on how we could replicate this for {{company}}. Open to a quick chat this week?
Best,
{{yourName}}Start with a thought-provoking question that highlights a gap in their current approach.
Quick question about {{company}}'s outbound
Hi {{firstName}},
Curious — how is {{company}} currently handling {{specific function — e.g., "outbound lead generation" or "meeting booking"}}?
I ask because most {{industry}} companies we talk to are:
- Spending too much time on manual prospecting
- Getting low reply rates on cold outreach
- Struggling to build consistent pipeline
If any of those resonate, I'd love to share what's working for similar companies right now.
15 minutes this week?
{{yourName}}Leverage a shared connection, group, or event to warm up the outreach.
{{mutualConnection}} suggested I reach out
Hi {{firstName}},
{{mutualConnection}} mentioned you might be a great person to connect with about {{topic}}.
We recently helped their team {{specific result}}, and they thought {{company}} might benefit from a similar approach.
I'd love to share a few ideas tailored to your situation. Do you have 15 minutes this week?
Best,
{{yourName}}80% of deals require 5+ follow-ups. These templates keep you top of mind without being annoying.
A short, no-pressure follow-up sent 3 days after the initial email.
Re: {{original subject line}}
Hi {{firstName}},
Just bumping this to the top of your inbox. I know things get buried.
Would it make sense to chat for 15 minutes about {{value prop}}?
If the timing isn't right, totally understand — just let me know.
{{yourName}}Follow up by sharing something genuinely useful — a stat, insight, or resource.
Thought you'd find this useful, {{firstName}}
Hi {{firstName}},
Following up with something I thought you'd appreciate.
We just published a study showing that {{relevant statistic — e.g., "multi-channel outreach gets 3.2x more replies than email-only campaigns"}}.
Given {{company}}'s focus on {{their priority}}, this could be worth exploring.
Happy to walk you through how we apply this for {{industry}} companies. 15 minutes this week?
{{yourName}}Ask if there is someone else on the team who handles this — politely multi-threads the conversation.
Am I reaching the right person?
Hi {{firstName}},
I've reached out a couple of times about helping {{company}} with {{value prop}}.
If this isn't your area, could you point me to the right person on your team? I don't want to keep cluttering your inbox if this isn't relevant to you.
Thanks either way!
{{yourName}}Share a relevant blog post, guide, or resource as a reason to follow up.
Free resource for {{company}}'s {{focus area}}
Hi {{firstName}},
I put together a guide on {{topic — e.g., "building a cold email sequence that gets 30%+ reply rates"}} and thought it might be useful for your team.
Here's the link: {{resource URL}}
No strings attached — just wanted to share something valuable.
If you'd like to discuss how to apply these strategies for {{company}}, I'm happy to chat.
{{yourName}}We'll send you every template on this page in a ready-to-use format you can share with your team.
Breakup emails often get the highest reply rates. Use them to create a sense of finality and prompt action.
A gentle final email that gives the prospect an easy way to re-engage later.
Should I close your file, {{firstName}}?
Hi {{firstName}},
I've reached out a few times and haven't heard back — which is totally fine. I don't want to be a pest.
I'll assume the timing isn't right and close out your file for now.
If things change down the road and you'd like to explore how we help {{industry}} companies {{key result}}, just reply to this email. I'll be here.
Wishing you and the {{company}} team all the best.
{{yourName}}Direct and final — creates urgency with a clear closing statement.
Last note from me
Hi {{firstName}},
This will be my last email. I've been reaching out about helping {{company}} {{key benefit}}, but I understand if it's not a priority right now.
If you ever want to revisit — whether it's next month or next quarter — just reply here and we'll pick things up.
No hard feelings either way. Best of luck with {{their initiative}}.
{{yourName}}Give the prospect explicit options — creates a low-friction way to respond.
1, 2, or 3?
Hi {{firstName}},
I want to respect your time, so I'll keep this simple. Which best describes your situation?
1. Interested, but the timing is off — follow up in a few months
2. Not the right person — send me to the right contact
3. Not interested — please stop emailing
Just reply with 1, 2, or 3 and I'll take it from there.
Thanks,
{{yourName}}Warm leads convert 5x better than cold. Use these to get introductions and revive dormant conversations.
Ask a happy client or warm contact for an introduction to someone in their network.
Quick favor, {{firstName}}?
Hi {{firstName}},
Hope all is well at {{company}}! I really enjoyed working together on {{project/result}}.
I'm looking to connect with more {{industry}} leaders who are focused on {{outcome — e.g., "scaling their outbound pipeline"}}.
Is there anyone in your network you'd feel comfortable introducing me to? Even one warm intro would mean a lot.
Thanks in advance!
{{yourName}}Ask a mutual contact for a warm introduction to a specific person.
Would you intro me to {{targetName}}?
Hi {{firstName}},
I saw you're connected with {{targetName}} at {{targetCompany}} on LinkedIn. We're doing some interesting work with {{industry}} companies on {{value prop}}, and I think it could be a great fit for them.
Would you be open to making a quick intro? I'll keep it brief and professional — promise I won't make you look bad!
If it's not a fit or you'd rather not, no worries at all.
Thanks,
{{yourName}}Re-engage a prospect who went cold months ago with a fresh angle.
A lot has changed since we last spoke
Hi {{firstName}},
It's been a while since we connected — I hope things are going well at {{company}}.
Since we last spoke, we've {{new development — e.g., "helped 40+ more B2B companies build predictable pipeline"}} and I thought it might be worth reconnecting.
Specifically, I wanted to share how {{relevant result or new offering}}.
Would you be open to a quick 15-minute call to catch up?
{{yourName}}Circle back to a previous conversation with new context or a trigger event.
Circling back — saw {{trigger event}}
Hi {{firstName}},
We chatted back in {{month/year}} about {{topic}}. At the time, you mentioned {{their reason for not moving forward}}.
I noticed {{trigger event — e.g., "you just raised a Series B" or "your team is hiring 3 new AEs"}} — congrats! That usually means {{pain point}} becomes more pressing.
Would it make sense to revisit the conversation? I have a few ideas that might be timely.
{{yourName}}Our team writes personalized cold email sequences tailored to your industry, product, and ideal customer profile. Get emails that actually book meetings.