Cold Email Templates

Lead with a specific pain point your prospect likely faces, then position your solution as the fix.

Hi {{firstName}},

I noticed {{company}} is {{observation about their situation — e.g., "scaling your sales team" or "expanding into new markets"}}.

Most {{jobTitle}}s in {{industry}} tell us their biggest challenge is {{specific pain point — e.g., "booking enough qualified meetings to hit pipeline targets"}}.

We helped {{similar company}} solve this by {{brief solution}} — they went from {{before metric}} to {{after metric}} in {{timeframe}}.

Worth a 15-minute chat to see if we could do the same for {{company}}?

Best,
{{yourName}}

Use social proof from a relevant case study to build credibility and curiosity.

Hi {{firstName}},

Quick story: {{similar company}} (a {{industry}} company like {{company}}) was struggling to {{pain point}}.

We built them a multi-channel outbound campaign and within {{timeframe}}:
- {{Result 1 — e.g., "45 qualified meetings booked"}}
- {{Result 2 — e.g., "12 closed deals worth $380K"}}
- {{Result 3 — e.g., "3.2x ROI on their investment"}}

I have a few ideas on how we could replicate this for {{company}}. Open to a quick chat this week?

Best,
{{yourName}}

Start with a thought-provoking question that highlights a gap in their current approach.

Hi {{firstName}},

Curious — how is {{company}} currently handling {{specific function — e.g., "outbound lead generation" or "meeting booking"}}?

I ask because most {{industry}} companies we talk to are:
- Spending too much time on manual prospecting
- Getting low reply rates on cold outreach
- Struggling to build consistent pipeline

If any of those resonate, I'd love to share what's working for similar companies right now.

15 minutes this week?

{{yourName}}

Leverage a shared connection, group, or event to warm up the outreach.

Hi {{firstName}},

{{mutualConnection}} mentioned you might be a great person to connect with about {{topic}}.

We recently helped their team {{specific result}}, and they thought {{company}} might benefit from a similar approach.

I'd love to share a few ideas tailored to your situation. Do you have 15 minutes this week?

Best,
{{yourName}}

A short, no-pressure follow-up sent 3 days after the initial email.

Hi {{firstName}},

Just bumping this to the top of your inbox. I know things get buried.

Would it make sense to chat for 15 minutes about {{value prop}}?

If the timing isn't right, totally understand — just let me know.

{{yourName}}

Follow up by sharing something genuinely useful — a stat, insight, or resource.

Hi {{firstName}},

Following up with something I thought you'd appreciate.

We just published a study showing that {{relevant statistic — e.g., "multi-channel outreach gets 3.2x more replies than email-only campaigns"}}.

Given {{company}}'s focus on {{their priority}}, this could be worth exploring.

Happy to walk you through how we apply this for {{industry}} companies. 15 minutes this week?

{{yourName}}

Ask if there is someone else on the team who handles this — politely multi-threads the conversation.

Hi {{firstName}},

I've reached out a couple of times about helping {{company}} with {{value prop}}.

If this isn't your area, could you point me to the right person on your team? I don't want to keep cluttering your inbox if this isn't relevant to you.

Thanks either way!

{{yourName}}

Share a relevant blog post, guide, or resource as a reason to follow up.

Hi {{firstName}},

I put together a guide on {{topic — e.g., "building a cold email sequence that gets 30%+ reply rates"}} and thought it might be useful for your team.

Here's the link: {{resource URL}}

No strings attached — just wanted to share something valuable.

If you'd like to discuss how to apply these strategies for {{company}}, I'm happy to chat.

{{yourName}}

A gentle final email that gives the prospect an easy way to re-engage later.

Hi {{firstName}},

I've reached out a few times and haven't heard back — which is totally fine. I don't want to be a pest.

I'll assume the timing isn't right and close out your file for now.

If things change down the road and you'd like to explore how we help {{industry}} companies {{key result}}, just reply to this email. I'll be here.

Wishing you and the {{company}} team all the best.

{{yourName}}

Direct and final — creates urgency with a clear closing statement.

Hi {{firstName}},

This will be my last email. I've been reaching out about helping {{company}} {{key benefit}}, but I understand if it's not a priority right now.

If you ever want to revisit — whether it's next month or next quarter — just reply here and we'll pick things up.

No hard feelings either way. Best of luck with {{their initiative}}.

{{yourName}}

Give the prospect explicit options — creates a low-friction way to respond.

Hi {{firstName}},

I want to respect your time, so I'll keep this simple. Which best describes your situation?

1. Interested, but the timing is off — follow up in a few months
2. Not the right person — send me to the right contact
3. Not interested — please stop emailing

Just reply with 1, 2, or 3 and I'll take it from there.

Thanks,
{{yourName}}

Ask a happy client or warm contact for an introduction to someone in their network.

Hi {{firstName}},

Hope all is well at {{company}}! I really enjoyed working together on {{project/result}}.

I'm looking to connect with more {{industry}} leaders who are focused on {{outcome — e.g., "scaling their outbound pipeline"}}.

Is there anyone in your network you'd feel comfortable introducing me to? Even one warm intro would mean a lot.

Thanks in advance!

{{yourName}}

Ask a mutual contact for a warm introduction to a specific person.

Hi {{firstName}},

I saw you're connected with {{targetName}} at {{targetCompany}} on LinkedIn. We're doing some interesting work with {{industry}} companies on {{value prop}}, and I think it could be a great fit for them.

Would you be open to making a quick intro? I'll keep it brief and professional — promise I won't make you look bad!

If it's not a fit or you'd rather not, no worries at all.

Thanks,
{{yourName}}

Re-engage a prospect who went cold months ago with a fresh angle.

Hi {{firstName}},

It's been a while since we connected — I hope things are going well at {{company}}.

Since we last spoke, we've {{new development — e.g., "helped 40+ more B2B companies build predictable pipeline"}} and I thought it might be worth reconnecting.

Specifically, I wanted to share how {{relevant result or new offering}}.

Would you be open to a quick 15-minute call to catch up?

{{yourName}}

Circle back to a previous conversation with new context or a trigger event.

Hi {{firstName}},

We chatted back in {{month/year}} about {{topic}}. At the time, you mentioned {{their reason for not moving forward}}.

I noticed {{trigger event — e.g., "you just raised a Series B" or "your team is hiring 3 new AEs"}} — congrats! That usually means {{pain point}} becomes more pressing.

Would it make sense to revisit the conversation? I have a few ideas that might be timely.

{{yourName}}