LinkedIn Message Templates

Reference a shared group, topic, or interest to make your connection request feel natural and relevant.

Hi {{firstName}}, I noticed we're both in the {{groupName}} group and share an interest in {{topic}}. Would love to connect and exchange ideas on {{specific aspect}}.

Leverage a mutual contact to build instant trust and increase your acceptance rate.

Hi {{firstName}}, I see we're both connected with {{mutualConnection}}. I work in {{industry}} and would love to add you to my network. Looking forward to connecting!

Reach out to someone in the same industry with a genuine reason to connect.

Hi {{firstName}}, fellow {{industry}} professional here. I've been following {{company}}'s work on {{initiative}} and I'm impressed. Would love to connect and stay in touch.

Connect with someone who shares your role or function for peer-level networking.

Hi {{firstName}}, as a fellow {{roleTitle}}, I'm always looking to connect with others navigating the same challenges. Would love to share insights on {{topic}}.

Reference a specific post or article they published to show genuine engagement.

Hi {{firstName}}, just read your post on {{topic}} and really resonated with your take on {{specific point}}. Would love to connect and follow more of your insights.

Thank them for connecting and immediately deliver value to start the relationship right.

Hi {{firstName}}, thanks for connecting! I wanted to share something I think you'll find useful.

We recently put together a report on {{topic relevant to their role}} and the data is pretty eye-opening. The key takeaway: {{one-line insight}}.

Here's the link if you're interested: {{resource URL}}

Happy to chat about how this applies to {{company}} anytime.

Best,
{{yourName}}

Share a genuinely useful piece of content that positions you as a helpful resource.

Hi {{firstName}}, I came across this {{article/guide/report}} on {{topic}} and immediately thought of you given your work at {{company}}.

The section on {{specific section}} is especially relevant for {{their role/industry}}.

Here's the link: {{resource URL}}

Would love to hear your thoughts on it.

{{yourName}}

Ask a thoughtful question about their biggest challenges to start a real conversation.

Hi {{firstName}}, now that we're connected, I'm curious about something.

Most {{jobTitle}}s I speak with in {{industry}} say their top challenge right now is {{common challenge}}. Is that resonating with you at {{company}}, or are you seeing something different?

Always looking to learn from people in the trenches.

{{yourName}}

Share relevant results from a similar company to build credibility and spark interest.

Hi {{firstName}}, thought this might be interesting for you.

We recently helped {{similar company}} (a {{industry}} company similar to {{company}}) tackle {{challenge}}. The results:

- {{Result 1 — e.g., "42% increase in response rates"}}
- {{Result 2 — e.g., "3x more qualified meetings per month"}}

If {{company}} is working on anything similar, happy to share what worked. No pitch, just insights.

{{yourName}}

A gentle, low-pressure request for a conversation after building some rapport.

Hi {{firstName}}, I've really enjoyed following your updates on {{topic}}.

I have a couple of ideas on how {{company}} could {{specific benefit — e.g., "generate more qualified pipeline" or "improve outbound conversion rates"}} based on what's working for similar companies.

Would you be open to a quick 15-minute chat this week? No pressure either way.

{{yourName}}

A concise, respect-driven InMail for reaching C-suite executives who value brevity.

{{firstName}},

I'll keep this brief. I know your time is valuable.

We help {{industry}} companies like {{peer company}} {{key outcome — e.g., "build predictable outbound pipeline without scaling headcount"}}.

For {{company}}, I see an opportunity to {{specific, researched insight about their business}}.

Would 15 minutes be worth exploring this? Happy to share a one-pager with specifics before we chat.

Best,
{{yourName}}
{{yourTitle}}, {{yourCompany}}

Target VPs and Directors with a results-focused message that speaks to their priorities.

Hi {{firstName}},

I noticed {{company}} is {{observation — e.g., "hiring several new AEs" or "expanding into the EMEA market"}}. That usually means {{pain point — e.g., "pipeline generation becomes a bottleneck"}}.

We've helped {{industry}} companies like {{similar company}} solve this. They went from {{before state}} to {{after state}} in {{timeframe}}.

Worth a conversation? I can share exactly what we'd recommend for {{company}}.

{{yourName}}

Lead with specific research about their company to show you have done your homework.

Hi {{firstName}},

I was researching {{company}} and noticed {{specific observation — e.g., "your recent product launch in the mid-market segment" or "the 40% YoY growth mentioned in your latest earnings"}}.

That kind of momentum often creates new challenges around {{related challenge — e.g., "scaling lead generation to match growth targets"}}.

I have a few ideas on how to address this based on what we've done with similar companies. Could I share them over a 15-minute call?

{{yourName}}

Invite them to a webinar or event as a low-commitment way to start the relationship.

Hi {{firstName}},

We're hosting a {{webinar/roundtable/workshop}} on {{topic}} featuring {{speaker/company name}} on {{date}}.

Given your role leading {{department/function}} at {{company}}, I thought you'd find the session on {{specific subtopic}} especially relevant.

Here's the registration link: {{event URL}}

No commitment beyond that. Would love to see you there.

{{yourName}}

Explore a potential partnership or collaboration with a mutually beneficial framing.

Hi {{firstName}},

I've been following {{company}}'s work in {{area}} and I think there's a natural synergy with what we do at {{yourCompany}}.

Specifically, we help companies {{your value prop}}, and several of our clients are already in {{their industry/segment}}. I could see a partnership where we {{partnership idea — e.g., "refer qualified leads to each other" or "co-create content for the market"}}.

Would you be open to a 20-minute call to explore this?

{{yourName}}

Go beyond a connection request by engaging meaningfully with their content first.

Hi {{firstName}}, I just left a comment on your post about {{topic}}. Your point about {{specific insight}} really stood out.

I've seen this play out firsthand with {{industry}} teams — especially when it comes to {{related challenge}}.

Would love to continue the conversation. What's your take on {{follow-up question}}?

{{yourName}}

Celebrate their new role, promotion, funding round, or company milestone as a conversation starter.

Hi {{firstName}}, congratulations on {{milestone — e.g., "the new VP role" or "the Series B raise" or "the acquisition"}}! That's a huge achievement.

As you settle into this next chapter at {{company}}, I imagine {{related challenge — e.g., "building out the team's pipeline engine"}} will be top of mind.

If it's ever helpful to bounce ideas around or hear what other {{jobTitle}}s are doing, I'm always happy to chat.

Best,
{{yourName}}

Share a relevant article or industry insight that aligns with their interests.

Hi {{firstName}}, saw this article on {{topic}} and thought of you right away given your focus on {{their area of focus}} at {{company}}.

Key takeaway: {{one-line summary of the insight}}.

Here's the link: {{article URL}}

Curious if this matches what you're seeing in {{industry}} right now?

{{yourName}}

Offer to connect them with someone valuable in your network. Giving before asking builds trust.

Hi {{firstName}}, I was thinking about your work at {{company}} on {{initiative}} and realized I know someone who could be a great connection for you.

{{contactName}} at {{contactCompany}} is doing similar work in {{area}} and I think you'd both benefit from a conversation.

Would you be open to an intro? Happy to make it happen.

{{yourName}}

Reach out when someone changes roles. New leaders often bring new budgets and priorities.

Hi {{firstName}}, congrats on the move to {{newCompany}}! Exciting to see you taking on the {{newRole}} role.

The first 90 days in a new position are critical, and most {{jobTitle}}s I work with say {{common challenge in new role — e.g., "building pipeline from scratch at a new company"}} is their top priority.

If that resonates, I have a few ideas that might help you make an impact quickly. Happy to share over a quick chat.

{{yourName}}